cleveland mompreneur

Running a Successful Business as a Mompreneur

Written by Emily Graham | Mighty Moms

According to a survey of 1,532 parents, 62% of mothers mentioned a desire to supplement their income, and half of them were interested in entrepreneurship. If you’re planning to be a mompreneur, take time to develop a product or a service to sell, and think about how to manage your time better. A few ideas to consider include affiliate marketing, a food business, selling baby products, drop-shipping, and social media management. CLEbaby invites you to keep reading to find out how to get started as a mompreneur. 

Planning Is the Key to Business Success

A business plan serves as the foundation of your business. It can guide you through each stage, from start-up to managing and growing your business. As a stay-at-home mom, you may find that running a business can be difficult, but having a business plan can help accelerate success. 

While there’s no right way to create a business plan, it should contain some important elements: a description of your company, product and services, how the business will be structured, where you’ll get funding, and a financial forecast. Don’t forget to include your marketing strategies. 

Look for reliable resources online to help you create a business plan. It’s okay to get help, especially when you’re a first-time mompreneur. Don’t forget to also take care of the legal side of starting your own business in Cleveland. To avoid legal problems, find out how to get started and what the requirements are.

Why Marketing Your Business Is Important

Marketing your products and services is crucial to the success of your business. It’s the most effective way to create brand awareness, reach out to your target market, and generate more revenue. It’s difficult to penetrate the market without advertising what you’re selling. To increase sales, you need to get the word out. 

It’s important to also create attention-grabbing and compelling product photos. About 67% of consumers say that product image quality is a factor they consider when purchasing items. When editing photos, use a free image background remover to eliminate distracting background elements and let customers focus directly on your product. The tool comes in handy when you want to insert the image into new backgrounds or designs. 

Achieving the Elusive Work-Life Balance

Maintaining a work-life balance can be difficult when you have children. As a busy mompreneur, you can achieve it by setting the right priorities and remaining optimistic. Create a to-do list to help you prioritize the most important things first. Balance doesn’t always mean giving the same attention to everything; it means being able to complete the more important tasks first. 

Changing your home environment also helps. Small modifications, such as adding a houseplant and reducing clutter, can help improve wellness. Separating family time from work time also helps you achieve balance. If you have kids, create a schedule that includes work time and playtime, and stick to this routine as much as possible. 

Are You Ready To Get Started?

With the right planning and commitment, it’s definitely possible to successfully run a business as a mompreneur. Contact CLEbaby if you have questions or you need help navigating your journey through parenthood. 

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CLEbaby Cleveland Doula Services
Ashley & the team

CLEbaby was established in 2015 to help Cleveland area families have positive, supportive experiences during pregnancy, birth, and postpartum. Our wide range of services means that there's something for everyone. And our skilled, compassionate doulas, childbirth educators and sleep trainers deliver unmatched care, ensuring you're confident and set up for long-term success. At CLEbaby, we want families to not only survive early parenthood but thrive.